A brief does not need to be long. It needs to be specific. The list below is what we ask for most often, and gathering it before the first call saves a week of back and forth.
The pages you think you need
Write down the pages you believe your site needs, in the order you would like a visitor to move through them. A short list like home, about, services, work and contact is enough to start. If a page does not serve a purpose for the visitor, leave it off.
What each page has to say
You do not need finished writing. Bullet points are fine. Tell us what the visitor should understand after reading each page, and what you want them to do next.
Photos and material you already have
List the photos, logos, price lists and documents you already own, and where they live. If something is missing, say so. It is easier to plan a design around what exists than to promise material that never arrives.
The facts about your business
Your full business name, the way you want it written, your contact details, your location and your opening hours if they apply. Also tell us who answers enquiries and where they should go.
Who makes the decisions
Say who approves the work and who needs to be consulted. One decision maker keeps a project moving. Five do not.
What happens after you send it
We read the brief, ask what is unclear and reply by email with next steps. If the scope is clear enough, we send a quote for the work described. Nothing starts until you accept that quote.
Use the planning checklist in our library to put all of this in one place, then send it with your enquiry.